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Fiorucci
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Fiorucci store Galleria Passerella Milano 1970-72
The artist saw an opportunity of taking the concept of Pop art into a non museum world when he was invited to design the first Fiorucci store in Milan in 1970. He was impressed by Bert Stern's New York Pop Shop, which sold Litchenstein wallpaper, and other pop artists products and used pop art as it's central theme. The work of Rip Off Press (R Crumb etc) in San Francisco was an inspiration also.

Europe needed a direction in retailing that was more forward thinking, not to be like Biba (nostalgia driven) which was being grown with the support of a major German drug company for it's cosmetic division. It fizzled in a few years. Fiorucci went onto become a world franchise operation with what the artist had envisioned. In the late seventies and early eighties Fiorucci hooked itself into the New York downtown art scene. The Film Downtown 81he backed starring Basquiat playing himself in 1981, was finally edited and released in 2001. In 1979 Fiorucci PR Sara was talking the artist into creating a calendar for the company (see media) It was the end of the artist's connection with Fiorucci.

Using his experience as art director for Fiorucci the artist would continue to create retail spaces that would eventually have him termed as a 'visionary eclectic' because of the broad range of narratives he could develop into themed environment.
Murals and craft would always as they do now play a key role in all of the artist's output.
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Stan's work » Installations » Fiorucci


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fiorucci bambini

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fiorucci storefront

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