Fiorucci store Galleria Passerella Milano 1970-72
The artist saw an opportunity of taking the concept of Pop art into a non museum
world when he was invited to design the first Fiorucci store in Milan in 1970.
He was impressed by Bert Stern's New York Pop Shop, which sold Litchenstein
wallpaper, and other pop artists products and used pop art as it's central theme.
The work of Rip Off Press (R Crumb etc) in San Francisco was an inspiration
Europe needed a direction in retailing that was more forward thinking, not to
be like Biba (nostalgia driven) which was being grown with the support of a
major German drug company for it's cosmetic division. It fizzled in a few years.
Fiorucci went onto become a world franchise operation with what the artist had
envisioned. In the late seventies and early eighties Fiorucci hooked itself
into the New York downtown art scene. The Film Downtown 81he backed starring
Basquiat playing himself in 1981, was finally edited and released in 2001. In
1979 Fiorucci PR Sara was talking the artist into creating a calendar for the
company (see media) It was the end of the artist's connection with Fiorucci.
Using his experience as art director for Fiorucci the artist would continue
to create retail spaces that would eventually have him termed as a 'visionary
eclectic' because of the broad range of narratives he could develop into themed
Murals and craft would always as they do now play a key role in all of the artist's